Wow: You expected NBC’s post-Super Bowl season 2 premiere for The Voice to be big.
But not this big.
The Voice returned to 37.6 million viewers and a 16.3 rating among adults 18-49. That’s – and here’s the killer claim – the highest rating for a non-sports telecast on any network in six years. It’s the biggest number since the post-Super Bowl telecast of Grey’s Anatomy in 2006. It’s also up 47 in the demo versus Fox’s post-Bowl airing of Glee last year.
Can NBC’s ratings victory continue tonight with the premiere of Smash?
More to come…