NBC tried moving Rock Center with Brian Williams to a new time period but, alas, the result was the same.
The news magazine show shifted from Mondays at 10 p.m. to Wednesdays at 9 p.m. to make room for NBC’s new musical Smash. Rock Center delivered 5.3 million viewers and its usual 1.1 rating in the adult demo. The time period recently housed Harry’s Law (and averaged the same rating). NBC also aired Whitney (4.1 million, 1.5) and Chelsea (3.7 million, 1.5), both down 12 percent. At 10 p.m., L&O: SVU (6.7 million, 2.2) improved heroically on its Rock Center lead-in.
Fox won the night with a roughly on-par American Idol (18.9 million, 6.0), fending off ABC’s Modern Family (12.9 million, 5.5) with guest star Greg Kinnear for the Wednesday win. Mobbed (8.8 million, 3.0) continues to perform better than one might expect – and in fact rose 7 percent this week.
And for the curious: NBC’s Monday premiere of The Voice (17.8 million, 6.7) did better than last night’s Idol. Some outlets will probably make a lot of this, but that episode of The Voice aired one night after it’s biggest-TV-telecast-ever Super Bowl lead in. Everybody expected The Voice to come out on top this week. Not trying to downplay NBC’s victory, the network did a great job leveraging the Super Bowl, but it’s more fair to wait a week or two before judging.
Also Wednesday: ABC’s comedy block was up slightly overall: The Middle (2.6), Suburgatory (2.5), Modern Family (5.5), and Happy Endings (3.0). At 10 p.m., Revenge (2.5) was stable. CBS had the special Person to Person (1.1), followed by Criminal Minds (3.4) and CSI (2.7), both down a bit this week. CW had a steady One Tree Hill (0.7) and Remodeled (0.4).