James Hibberd
February 14, 2012 AT 07:36 PM EST

The season 2 teaser poster for HBO’s Game of Thrones is now released.

You remember last season’s campaign had everybody saying, “Winter Is Coming,” right?

This season’s ad plays off that original tagline, plus sets up the drama of season 2, which follows several contenders laying claim to the Iron Throne. The ad comes on the heel’s of last week’s release of 17 new Game of Thrones season 2 photos. Here’s the ad:

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