In his continued efforts to make amends with GLAAD following a controversial gay slur he delivered last November (the very same slur that caused such an uproar he chose to step down from producing this year’s Oscars telecast), it’s been announced that Brett Ratner will now produce and direct a new video campaign for them. According to GLAAD, the campaign will “feature Hollywood celebrities, athletes, musicians, and politicians ‘coming out of the closet’ as supporters of equality. They will share personal stories about why and how they support the LGBT community and call on Americans to do the same.”
“Working together with GLAAD has been a very positive and enlightening experience for me, and I could not be more pleased to be developing this crucial campaign to help educate people that we all share the same humanity,” Ratner said in a statement, ‘I am excited to get to work on this program and hope that minds and hearts are opened by what we create.” Ratner’s latest endeavor with GLAAD came after a meeting with the organization’s board of directors this weekend, which also included Brian Grazer, Adam Shankman, and Bryan Singer, among others.
During the fallout from his remark that found him in hot water (the Tower Heist director stated, “Rehearsal is for f—” during a Q&A session for that film) Ratner released a statement that read, “I apologize for any offense my remarks caused. It was a dumb way of expressing myself. Everyone who knows me knows that I don’t have a prejudiced bone in my body. But as a storyteller I should have been much more thoughtful about the power of language and my choice of words.”
At the time, GLAAD responded to Ratner’s apology, “This apology is a good start, but we’re working with Ratner’s people for more action, to clearly send a message to Hollywood that the antigay slurs used by bullies and bigots have no place in the world of entertainment, or anywhere else.”