P. Diddy, Magic Johnson to helm TV networks with Comcast | EW.com

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P. Diddy, Magic Johnson to helm TV networks with Comcast


(Christopher Polk/Getty Images)

Bad boy for life Sean “Diddy” Combs and basketball legend Magic Johnson are dipping into the TV world in a big way.

Media company Comcast announced today that it has picked up four minority-owned cable networks – two of which belong to Combs and Johnson, respectively – that are set for distribution between April 2012 and January 2014. Filmmaker Robert Rodriguez also has a network in the mix. Here’s a quick look at the four:

Network: Revolt
From: Combs (in cahoots with MTV vet Andy Schuon)
Scheduled to launch in 2013, the network sounds (for the time being) like MTV of the old generation (you know, with music) for a Twitter-crazed generation, with much focus placed on incorporating “social media interaction.”

Network: Aspire
From: Johnson (real name Earvin “Magic” Johnson) and partners at GMC TV
Taking a cue from GMC’s hook, the network is said to focus on “enlightening, entertaining, and positive programming” for African-American families. It’s set for lunch in summer.

Network: El Rey
From: Rodriguez
The “action-packed” net, on track to launch before January 2014, will feature English programming that “features Hispanic producers, celebrities and public figures,” according to a release. We were hoping it meant 24 hours of Sin City, but let’s see what happens.

Network: BabyFirst Americas
Owner: Constantino “Said” Schwarz
Children’s network set to launch by April.

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