James Hibberd
February 28, 2012 AT 11:31 PM EST

HBO is starting to unveil its marketing art for season 2 of Game of Thrones. The network is rolling out a series of “fan ads” representing each of the major houses during the “War of Five Kings” — the name given to chaotic scrambling for power in the wake of King Robert Baratheon’s death. Here’s the first, featuring the sigil of House Stark. Looks like one big pelt (and for those who missed it, here’s the latest season 2 trailer):

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