You know you’ve reached a particular level of success when going retro doesn’t mean referencing old classics (Greta Garbo and Monroe, Dietrich and DiMaggio come to mind) but, in fact, means referencing yourself referencing old classics. That’s exactly the meta-existential crossroad at which Madonna stands in her new ad for Truth or Dare perfume.
The 30-second spot is in some ways an extension of the “Girl Gone Wild” video Madge released last week. Though it does more than evoke the golden olden days à la “Wild,” it takes the aesthetic straight back to “Erotica.” Check it out below.
What do you think, PopWatchers? Deliciously vintage or devoid of creativity? And why on earth did Truth or Dare take 20 years to hit the market? As someone who owned Baywatch and 90210 fragrances back in the day, I can testify that the early ’90s could have used a spritz of sass and class from Her Madgesty.