Marc Snetiker
April 20, 2012 AT 09:48 PM EDT

Step one: know your audience. Step two: entice said audience with appropriately-crafted promotional materials.

It’s an easy two-step process, and it’s one that’s perfectly executed by the folks behind the new film Marley, the documentary about reggae legend Bob Marley, which opens in theaters today and is available on demand. EW got an exclusive look at one of film’s video posters, which features various shots of Marley beneath some smooth, soothing reggae jams from the famous friend of Mary Jane.

Enjoy the hypnotic poster below:

PopWatchers, will you be seeing Marley this weekend? Or, are you currently watching Marley right now while simultaneously celebrating other famous Marley-related activities?

Read more:

Review: Marley

Celebrate 4/20 with these highly recommended streaming picks

Marley documentary will premiere in theaters — and on Facebook — on 4/20

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