The strange ratings odyssey of The CW’s Canadian import The L.A. Complex continued Wednesday night. The network’s repeat airing of the show’s premiere (which was, you’ll recall, the Lowest Rated Broadcast Drama Series Debut of All Time) delivered 721,000 viewers and a 0.3 adult demo rating. That’s slightly more viewers than its Tuesday premiere and tying its debut in the demo.
So, yes, The L.A. Complex premiere audience was so small – “How small was it?” – that it was topped by a repeat of itself. Can’t help but wonder if the dramatic Complex headlines yesterday might have actually helped the show, which many EW.com readers say they didn’t realize was on until seeing our ratings story. Hopefully the additional sampling will help boost next week’s second Complex episode.
Otherwise: More downer numbers for broadcast Wednesday night.
With a basically stable edition of Fox’s American Idol (16.5 million viewers, 4.6 preliminary adults 18-49 rating) ruling the night, several shows sank to season or series lows, including CBS’ Survivor 9.5 million, 2.6), ABC’s Revenge (6.8 million, 2.0) and Law & Order: SVU (6.4 million, 1.6). On the new series front, the third week of ABC’s Don’t Trust the B— (4.9 million, 2.0) was down 23 percent from last week.