May 03, 2012 at 12:00 PM EDT


The Internet continues to grow increasingly inhospitable to Ashton Kutcher. After drumming up controversy over tweets about Joe Paterno last November and the cryptic crumbling of his marriage as seen through the same social site, now the Two and a Half Men star has created a ruckus over a character he plays in a new viral ad for Popchips. Kutcher donned brownface to play Raj, an Indian Bollywood producer. After numerous complaints about the stunt, the company has taken down the ad. Check out the ad and Popchips’ statement below.

PopChips CEO Keith Belling posted on the brand’s official site that the ad was intended to be “a light-hearted parody” and that the creative team behind it “did not intend to offend anyone. I take full responsibility and apologize to anyone we offended.”

Reps for Kutcher did not immediately respond to EW’s request for comment.

Read more:

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