Mandi Bierly
May 21, 2012 AT 04:15 PM EDT

If there is a marketing team that has more fun than the folks who have to push True Blood, we have not met them. The latest promo is a montage of red-eyed characters weeping, telling us “Don’t cry… It’s back” on June 10. Bill wins the award for best blood tears, while Russell takes the prize for most melodramatic (with Franklin coming in a close second). Watch it below. 

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