Just over a month before its original premiere date of June 29, Paramount Pictures has pushed G.I. Joe: Retaliation to March 29, 2013, in order to convert the film into 3-D, EW has confirmed. (Deadline first broke the story.)
Starring Dwayne “The Rock” Johnson, Bruce Willis, and Channing Tatum, the sequel just had a splashy showcase at the movie exhibitor confab CinemaCon, and posters for the film have been appearing in movie theaters for weeks (although the film is touted only as “Coming Soon,” with no release date listed).
The decision to push the film was reportedly driven in part to shore up its foreign box office profile, since overseas audiences have remained more bullish on 3-D films than moviegoers in the U.S.
The move leaves some breathing room for Tatum’s Magic Mike, which is also set to open June 29, as well as allowing Abraham Lincoln: Vampire Hunter (opening June 22) more time with male-skewing audiences before The Amazing Spider-Man swings into multiplexes on July 3.
UPDATE (5/23/12, 3:30 p.m. PT): Well, that was fast: Universal just announced that the Mark Wahlberg comedy Ted will jump from July 13 (i.e. the weekend between The Amazing Spider-Man and The Dark Knight Rises) to G.I. Joe: Retaliation’s old release date of June 29.