Today, a new Google doodle premieres honoring the 79th anniversary of the drive-in movie theater. The first drive-in was in New Jersey, but Dutton drew inspiration from drive-ins all over the country. “[All drive-ins] have that sort of retro look,” Dutton says.
Like most young people, Dutton had never actually been to a drive-in, so he did his research before creating this doodle. “I did a lot of reading on blogs about what people missed most about drive-in theaters,” he said. ”Big cultural things set drive-ins apart. For example, no matter how long the movie was, there was always an intermission, time to stretch, get up, get a snack. Another aspect was that it was really popular for people to stow people in their trunk and sneak them into the theater. We didn’t want to endorse it, but we had two kids on the back of their parents’ truck. You see the heads pop out at the end.”
The video has plenty of details fans of the drive-in can appreciate. From the intermission sign (spelling out “Google,” naturally) to added touches such as firefly sounds, Dutton wanted to capture the ambiance and nostalgic feel of a bygone era. “This may not be our most in-your-face doodle, but we just kind of want people to sit back and enjoy the show.”
Watch the doodle below:
Modern love: Google honors pioneering architect Mies van der Rohe
Behind Facebook’s billion-dollar bet: Seven burning questions about Instagram
You made Facebook $1.21 this year; and other revelations from Facebook’s earning report