“I’m experiencing what the Beatles went through, what Michael Jackson went through,” Justin Bieber said on his NBC special last night.
Perhaps, but the Beatles and Michael Jackson brought a lot more than a few million viewers to their primetime TV appearances. Bieber’s special disappointed in the ratings Wednesday night. Even by summer TV’s modest ratings standards, All Around the World (3.3 million viewers, 0.9 adults 18-49 rating) was a flop. And it’s only part one of a two-part special chronicling the Beebs’ promotional tour for his new album Believe. NBC came in fourth place in the 8 p.m. hour, with CBS’ aptly named Dogs in the City (4.9 million, 1.0) edging out Bieber.
Meanwhile, Fox’s SYTYCD (6.5 million, 2.4) led the night, though was down a tenth this week. ABC’s Duets (4.2 million, 1.1) was unchanged from last week.