That’s a lot of cash caught in Spidey’s web!
Sony’s $220 million reboot The Amazing Spider-Man debuted atop the box office with $65 million over its first weekend and a big $140 million in its first six days. The 3-D blockbuster played in 4,138 theaters and earned a $15,708 per theater average over the Friday-to-Sunday period. Of that $140 million, $14.3 million came from IMAX screens. Worldwide, the tentpole has already earned $341.2 million after two weekends of international release.
The Amazing Spider-Man started off softer than any of the previous web-slinging installments; after six days, 2002’s Spider-Man had earned $144.1 million, 2004’s Spider-Man 2 had earned $180.1 million, and 2007’s Spider-Man 3 had earned $176.2 million – and none of those had 3-D or IMAX ticket prices. But its robust debut put to rest any chatter that Sony had made a grave mistake by rebooting the franchise with Andrew Garfield and Emma Stone. Clearly, the Marvel character is a major draw.
Like fellow superhero reboots Batman Begins and X-Men: First Class, which started with $48.7 and $55.1 million, respectively, The Amazing Spider-Man may have garnered somewhat smaller numbers while convincing audiences to check out a whole new Spidey iteration, but its run will open the doors for even more successful sequels in the future. Still, The Amazing Spider-Man looks like it will earn a nice chunk of change in its own right. Audiences enjoyed the film and issued it an “A-” CinemaScore grade, which should lead to strong word-of-mouth in the coming weeks – at least until The Dark Knight Rises arrives July 20.
In second place, Seth MacFarlane’s $50 million comedy Ted dropped by 40 percent to $32.6 million, which gives the Universal comedy a 10-day total of $120.2 million. At the same point in its run, another R-rated comedy, The Hangover, had grossed $104.8 million on its way to a $277.3 million finish. Will Ted climb that high? It’s doubtful. Family Guy fans seem to have slightly frontloaded Ted’s release, and its drops should thus be steeper (The Hangover dipped only 27 percent in its second weekend, and just 18 percent in its third), but the bawdy Mark Wahlberg/Mila Kunis tale could still take in over $200 million. It’s a big hit for Universal.
Disney-Pixar’s animated adventure Brave fell by a slightly larger-than-expected 41 percent to $20.2 million. After three weekends, the $185 million animated film has earned $174.5 million and is still headed for a domestic finish in the $220 million range.
Next up was Oliver Stone’s gritty drama Savages, which took in $16.2 million during its first three days. The film, which was bumped up from fall to summer (a ponderous move given the strong cast and cachet of Oliver Stone – Savages could have played quite well in September or October), achieved a sturdy $6,150 per theater average, but its weak “C+” CinemaScore grade could pose problems for its future playability.
For star Taylor Kitsch, Savages is certainly not a career galvanizing hit, but it’s his most successful debut this year – at least relative to its budget. Kitsch has already starred in two high-profile flops this year, Battleship ($64.3 million against a $209 million budget) and John Carter ($73.1 million against a $250 million budget), but Savages was more modestly budgeted – Universal and Relativity spent $45 million on the film. All in all, an unexciting result.
Rounding out the Top 5 was Warner Bros.’ $7 million hit Magic Mike, which dropped by a whopping 60 percent to $15.6 million in its second weekend. After 10 days, Mike has stripped moviegoers of $72.8 million, and due to front-loaded excitement, it now looks like the Channing Tatum feature will just miss the $100 million mark.
Down in seventh, the 3-D concert documentary Katy Perry: Part of Me got off to a rather sluggish start – at least compared to the pop star’s hit singles, which often reach number one during their first week on the charts. Part of Me grossed a weak $7.2 million from Friday-to-Sunday and has amassed $10.3 million total since its Thursday release, making it clear that Paramount’s $12 million effort is not the next Justin Bieber: Never Say Never, which earned $73 million last year.
Whereas Bieber’s following seems to be interested in Justin, the heartthrob, first, and then his music as an extension, Perry’s allure as a pop star has more to do with her catchy music more than her persona. Older fans jamming out to “Firework” and “California Gurls” aren’t necessarily buying every piece of Katy Perry merchandise or hanging her photo on their bedroom wall.
Sure, she may have more radio power than anyone else in today’s music industry, but that’s more of a testament to the candy-coated production surrounding the woman than Perry herself. It is for this reason that a documentary about Flo Rida, who has innumerable pop hits, would probably post similarly underwhelming numbers, while the reportedly in-the-works concert documentary about constantly screamed-over British imports One Direction, who have just one smash single, will likely do gangbusters.
At least Perry’s loyal fans liked what they saw. Part of Me earned an “A” CinemaScore grade from audiences, which were 81 percent female and 72 percent under the age of 25.
Another film audiences are enjoying? Beasts of the Southern Wild, which continues to thrive in limited release. The Fox Searchlight drama found $375,000 in 19 theaters, lifting its 12-day total to $745,000. The studio is hoping that word-of-mouth will carry the film as it expands into 70 theaters next weekend.
1. The Amazing Spider-Man – $65 million
2. Ted – $32.6 million
3. Brave – $20.2 million
4. Savages – $16.2 million
5. Magic Mike – $15.6 million
Check back next weekend to see how Ice Age: Continental Drift fares in its debut frame, and follow me on Twitter for up-to-the-minute box office updates.
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