Best-selling author Malcolm Gladwell has made an art form – and not to mention a lucrative career – of making the counter-intuitive intuitive in books like Outliers, The Tipping Point and Blink. Little, Brown has announced that his next book, scheduled for 2013, will be called David and Goliath. It is partially inspired by a New Yorker article called “How David Beats Goliath” that Gladwell wrote in 2009. The article followed a girls basketball team that defied considerable odds to reach the California state championship by reinventing, in a sense, the way defense is played. The book Here’s more information from an official press release:
David and Goliath is an exploration of what happens when underdogs confront the powerful. Why are we so often surprised when underdogs win? Do Goliaths make mistakes in spite of their strength—or because of it? David and Goliath looks at revolutionaries and dictators, the privileged and the poor, and misfits and straight arrows in an effort to figure out who really has the advantage in any kind of contest – and why.
It sounds very Gladwellian. Will you be picking up a copy?
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