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Martin Scorsese is a back-seat taxi driver in latest iPhone ad -- VIDEO

Apple’s latest recruit in their ongoing campaign for the iPhone 4S is none other than director Martin Scorsese. Following in the footsteps of Zooey Deschanel , Samuel L. Jackson and John Malkovich, Scorsese sits in the back of  a New York cab and seamlessly utilizes the personal assistant software Siri to reschedule an appointment, locate a friend named ‘Rick’ and also employ a real-time traffic feature to see how bad the traffic is “downtown.” The last feature is rumored to be part of the new iOS 6 system scheduled for release in the fall.

The director and cineaste is no stranger to advertising, shooting an impressive homage to Hitchcock for Freixenet Wine, a bafflingly arty commercial for Armani and featuring in an American Express spot with Tina Fey.

Read more:
John Malkovich talks to Siri
Zooey Deschanel. Samuel L. Jackson in new iPhone ads

Originally posted July 24 2012 — 4:12 PM EDT

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