Some of the criticisms about NBC’s Olympics coverage aren’t entirely fair. No one likes watching tape-delayed sporting events with commercial breaks every three minutes. But NBC is a corporate entity whose purpose is to soak up advertising dollars – it’s not like another network would be any better. (Unless the Games moved to HBO, in which case all the athletes would be revealed as unlikable morally ambiguous narcissists who despise the world almost as much as they despise themselves, which would be awesome for all two million people watching.) But the network made one decision with their coverage that is indefensible: When Danny Boyle’s opening ceremonies featured an extended tribute to the victims of the 7/7 London bombings, NBC cut away to an interview between Ryan Seacrest and Michael Phelps.
Last night on The Daily Show, Jon Stewart didn’t hold back from taking the network to task for this decision.
“You wouldn’t air a six minute tribute to the rest of the world’s terror victims? Because the world’s most overexposed land-based mammal had a chance to speak to the world’s most overexposed water-based mammal?”
Stewart noted that NBC had explained the cutaway by noting that they tailor the Olympics for an American audience, and responded: “You’re NBC! You don’t know how to tailor television for an American audience!” Watch the video below:
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