Target has seen massive success with its designer capsule collections, now the retail giant is aiming for a bullseye with a limited-edition run of Hunger Games merchandise.
At midnight on August 18th – the same day the movie arrives on DVD and Blu-ray – a 14-carat-gold reproduction of Katniss Everdeen’s Mockingjay pin ($999), a replica of the Hunger Games heroine’s leather jacket ($349) and a lithograph signed by stars Jennifer Lawrence, Liam Hemsworth and Josh Hutcherson ($699) will go on sale at Target.com.
Even if you’re willing to pay the price for the high-end collectibles, you’d better hope the odds are in your favor. The items are available in very limited quantities, with only 100 of each up for grabs over three days.
Target will also hawk an exclusive three-disc deluxe edition of The Hunger Games DVD and Blu-ray and roll out a line of lower-priced merch that includes everything from backpacks to bed linens and life-sized cardboard cut-outs of the film’s main characters.
Tell us: Would you drop a thousand bucks on a Mockingjay pin?
Follow Bronwyn on Twitter: @BronwynBarnes