Jacob Hutchings
Adam B. Vary
August 14, 2012 AT 11:48 PM EDT

The burgeoning world of on-demand/digital releases for feature films hit a big milestone this week. The dark romantic comedy Bachelorette — about three best friends (Kirsten Dunst, Isla Fisher, and Lizzy Caplan) on an epic pre-wedding bender — hit No. 1 on the iTunes Movies chart. It’s the first time a film has hit that benchmark before its theatrical release. Bachelorette, which premiered at the 2012 Sundance Film Festival, opens in select theaters on Sept. 7.

The accomplishment is especially sweet for the film’s distributor, RADiUS, which was created by The Weinstein Company earlier this year specifically to release films in non-traditional formats. Bachelorette was the company’s first acquisition.

Follow @adambvary

Read more:

‘Bachelorette’ trailer: Watch Kirsten Dunst, Adam Scott and James Marsden enjoy some NSFW thrills

Sundance 2012: The 12 biggest stories of the indie film fest

Sundance: ‘Bachelorette’ is a new kind of chick flick, caustically clever yet without a romantic bone in its body

You May Like

Comments

EDIT POST