James Hibberd
August 16, 2012 AT 01:55 PM EDT

Fox is rolling out these “living ads” for a quintet of fall shows that include a wind-blown Mindy Kaling and Zooey Deschanel sloooowly brushing her teeth. The oddly hypnotic posters will be displayed in malls and other locations promoting Fox’s The Mob Doctor, The Mindy Project, New Girl, Raising Hope and Ben & Kate. Check them out, exclusively on EW.com, below.

What do you think? Sort of like TV posters from Gryffindor’s dorm room, right?

New Girl

NEXT: MINDY PROJECT…

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