The CW
James Hibberd
August 16, 2012 AT 06:01 PM EDT

When the trailer for The CW’s Arrow was first released in May, there was one element in particular that got the network’s viewers abuzz. Not the Green Arrow’s costume. Not the bow. Not the —

Yeah, you know what it was: Star Stephen Amell’s abs as he performed Salmon Ladder pull-ups. The CW knows a marketable asset when they see it too. So therefore it should come as no surprise that–

What? “Just show us the damn poster?” My, you are impatient today, aren’t you?

Here’s The CW’s Arrow key art:

The CW

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