Josh Stillman
September 11, 2012 AT 03:55 PM EDT

Chris McKay/Getty Images

Watch out Dr. Dre — this town’s not big enough for two sets of celebrity-backed high-end headphones.

Simon Cowell has announced a new line of headphones that will be distributed by Syco Entertainment, his business collaboration with Sony Music Entertainment. The X Headphones will cost $299 and should compete with Dr. Dre’s stupidly successful Beats by Dre.

In a statementThe X Factor creator and judge flexed his signature humility: “I simply wanted something better than what is in the market today. I’ve tried all of them, literally every single one. Sony and I set out to create the best headphone in the world. We are absolutely blown away by these. With the X headphones, it’s like being in the recording studio when the records are made. The sound is that clear.”

The new season of The X Factor will feature the headphones in various episodes as the official headphone partner.

Alright PopWatchers, it’s time to decide: X Headphones or Beats by Dre? Dre’s got my vote (come on, the man produced “Nothin’ but a G Thang“), but Cowell’s got some ridiculous TV ratings, and anyone brave enough to sport that haircut on national television is probably worth taking note of. Cast your vote in the poll below!

// Take Our Poll

Read More:

Dr. Dre earns more than Jay-Z and Kanye West combined

Simon Cowell tweets Randy Jackson ‘back on Idol’

Stream Kanye’s new single, ‘Clique’

You May Like