To mark the opening ceremony of the 2014 Winter Olympics in Sochi, Russia, being just 500 days away, the organizing committee has announced the Games’ slogan: Hot.Cool.Yours. While I personally envision this in large type on a poster featuring attractive male skiers sitting in an outdoor hot tub surrounded by snow-covered mountains as a light powder continues to fall, that’s not what was intended.
The press release explains it thusly:
That’s all good. But just incase they want to go with the more self-explanatory Hot (bodies). Cool (temperatures and attitudes). Yours (in your dreams), here’s a poster I took the liberty of sketching.
NOTE: That’s the slogan and Olympic rings on the side of the hot tub and skis and poles resting in the snow. You’d use snowboards, skates, bobsleds, luges, etc. for other athletes. Female athletes would wear bikinis in their posters for equal exploitation. You could also mix sexes and sports — so versatile.