James Franco directs shoe commercial | EW.com

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Now James Franco is directing shoe commercials -- er, 'short films'

James Franco

(Larry Busacca/Getty Images)

You say “potato,” and James Franco says “potahto,” because he’s fancy like that. (Side note: Has anyone ever seriously pronounced the word that way, even in Britain?) You say “actor,” and James Franco says “multihyphenate performance artist with minors in degree collection and Huffington Postery.” You say “shoe commercial,” and, evidently, Franco says “short film” – even though the following clip is totally an ad for Stuart Weitzman booties.

The AP reports that Franco has directed “four vignettes” for the high-end footwear magnate, each of which will debut on the brand’s Facebook page. The videos track model Petra Nemcova as she struts around in Weitzman heels, taking long strides and never allowing herself to smile. (After all, they’re not selling toothpaste.) Though the full “film” won’t be available until Oct. 26, the first installment has already hit YouTube:

Which do you prefer – this fairly straightforward clip, or Lady Gaga’s trippy, five-minute-and-30-seconds-long perfume ad?

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