Fremantle Media
Keith Staskiewicz
October 06, 2012 AT 06:02 PM EDT

The Price is Right has named its very first male model, striking a blow for Plinko-related gender-equality everywhere. Twenty-four-year-old Rob Wilson—the frontrunner in EW’s own poll—demonstrated the blank smile and awkward stance necessary to show off wood-paneled hot tubs and karaoke machines, beating out hundreds of other similarly qualified hopefuls. Wilson’s stint starts Oct. 15 and will last for at least one week, marking a break in the CBS game show’s 40-year history of exclusively female models.

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