Goodness, it’s been years since we’ve been able to report news like this: NBC not only dominated the second week of the 2012-13 season in adults 18-49 but it started the third week off with wins on Sunday and, more importantly, Monday.
NBC ruled last night (4.2 rating/11 share in adults 18-49) with another two-hour installment of The Voice – which saw its best performance at 9 p.m. with a 4.9/12 in adults opposite CBS’ 2 Broke Girls (3.7/9), ABC’s Dancing with the Stars (2.2/5) and Fox’s The Mob Doctor (1.0/2), according to early results. The competition would like to point out that The Voice is still off to its worst start ever – down 28% from its average at the same point last spring (4.3/12 vs. 6.0/15) – but NBC has its own little stat to combat the naysayers: The network has now won the first three Mondays of the official broadcast season in 18-49 for the first time in people meter history (since September 1987).
The Peacock was also king at 10 with its new drama Revolution (3.1/8). The apocalyptic drama – which already received a full-season pickup – beat ABC and CBS in every key demographic and is doing particularly well in the delayed viewing department. Last week, it added 1.64 ratings points in the key demo. It’s about time NBC launched a decent drama, right?
Naturally, ABC won the night in viewers because it was buoyed by DWTS’ all-star edition. The network averaged 12.4 million eyeballs, while DWTS was easily the most-watched show of the night. The momentum from those happy hoofers gave a nice boost to Castle at 10, which won the timeslot in viewers (11 million) and tied CBS’ Hawaii Five-0 in 18-49 (2.3/6).
CBS was second in the key demo with a 2.8/7, with 2 Broke Girls ranking as its best performer for the night for the Eye compared to How I Met Your Mother (3.2/9), the new comedy Partners (2.2/6) and Mike & Molly (3.1/7). ABC was third in 18-49 with a 2.2/5, with DWTS trailing in third in its timeslot behind NBC and CBS.
Fox came in fourth with a 1.4/4, though Bones held on mightily opposite the behemoth competition (2.0/6). But oof, it may be time to take action on The Mob Doctor: The new crime-ish/medical-ish series only averaged a 1.0/2 in the demo and a mere 3.4 million viewers.
And now, let us take time to mourn poor little CW. The netlet only averaged a 1 share in demos like adults 18-49 and teens. It did surge to a 2 share among its target audience of women 18-34, but that doesn’t make it any less painful to look at the .5/1 and 998,000 viewers averaged by 90210 at 8, and the .5/1 and 762,000 viewers wrangled by The Gossip Girl at 9. CW, a journalist turns her weepy eyes to you. Woo woo woo.