Last summer, when I heard the news that a Downton Abbey licensing deal had been struck, I began to picture myself coming to work in a cinched-waist dress and oversized costume jewelry. Needless to say I was a little disappointed to see the first offerings from the Masterpiece Classic-inspired merchandise line: a 2013 engagement calendar, a variety of 1000-piece puzzles, and a line of message T-shirts and tote bags.
I want Mr. Bates out of jail just as much as anyone, but that doesn’t mean I’m going to walk around with that sentiment emblazoned on my chest.
This is a fairly unimaginative marketing decision for a buzzy show like Downton Abbey, so I can’t help but feel a bit disappointed. Thankfully, reps from Knockout Licensing tell me that future offerings from the line will likely include jewelry and home furnishings, which would begin to roll out sometime in 2013.
While I wait for season 3, I’ll probably cave and pick up an “I’m A Mary” T-shirt. After all, she is kicking off the 1920s with Matthew Crawley and an engagement ring – I wouldn’t mind following in those footsteps.
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