Lena Dunham may or may not be the voice of her generation (or a voice of a generation), but she definitely knows how to spin some high-wire deadpan humor. In an ad paid for by President Obama’s re-election campaign, the star and creator of HBO’s Girls begins her pitch with this eyebrow-raising line: “Your first time shouldn’t be with just anybody. You want to do it with a great guy.”
The video quickly shifts into Dunham explaining her reasons for supporting Obama – health care, birth control, gay rights, women’s rights – and ends with a clear pitch to get the 18-to-29 set to the polls.
It’s a calculated risk: A wryly hip ad that will likely appeal to Dunham’s fans (whose enthusiasm for the democratic process may have waned since the gonzo excitement of the 2008 election), but could equally turn off older voters who like their celeb endorsements more straightforward – like, say, Clint Eastwood’s recent 30-second pitch for Mitt Romney.
Check it out above, and decide for yourself!
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