The cast of Jersey Shore is reuniting for an MTV fundraiser to help victims of Hurricane Sandy.
The effort will include a live one-hour special featuring the Shore cast along with other celebrity guests encouraging viewers to aid New Jersey relief efforts. Last week’s mega-storm devastated Seaside Heights where several editions of the reality hit was filmed, including the current final season.
MTV is partnering on the fundraiser with Architecture for Humanity, a non-profit that provides design and construction services after natural disasters. The organization is creating a “Restore the Shore” fund to collect donations for helping reconstruct the Seaside Heights boardwalk, as well as supporting the re-building efforts of businesses and residents in the area.
The “Restore the Shore” special airs live on Thursday, Nov. 15 from MTV’s Times Square Studio. Viewers will be encouraged to donate online or via text message during and after the event. Architecture for Humanity intends to work with the Borough of Seaside Heights to award rebuilding grants to local contractors, similar to its relief efforts in New Orleans after Hurricane Katrina. On Friday, NBC aired a Sandy fundraiser featuring live musical guests that helped raise $23 million.
In the last three years, the TV industry has uniquely spotlighted on the Jersey boardwalk, both with the hard-partying Shore and HBO’s period drama Boardwalk Empire. The storm destroyed thousands of homes in the area and the iconic beachside tourist attraction was wrecked, partly submerging rides and creating a scene like something out of an apocalyptic film. “Who ever thought they’d see a roller coaster in Seaside Heights in the ocean?” asked New Jersey Gov. Chris Christie.
The Shore cast hasn’t been passive about the hurricane’s impact on their summer stomping grounds. Nicole “Snooki” Polizzi has repeatedly urged her followers on Twitter to donate to relief efforts, and on Nov. 1 tweeted, “Cleaning my closet today to donate clothes and whatever I can do the victims affected by sandy! I’m comin with clothes!!!!” Mike “The Situation” Sorrentino has been urging contributions, as well, noting, “This is Sad , The Jersey Shore , wow , if there is anything to do I will try and I hope you guys do as well!”
According to the Associated Press, the remaining Seaside residents were evacuated from the barrier island on Saturday. As of this weekend, an estimated 2.6 million homes and businesses in the region impacted by the hurricane still lacked electricity.