Get ready to hustle to the nearest art-house cinema, because No is headed to the states.
Directed by Chilean filmmaker Pablo Larraín (Prófugos, Post Mortem), the movie details the landmark 1988 marketing campaign that helped unseat Chile’s notorious military dictator, Augusto Pinochet. Indie flick staple Gael Garcia Bernal (The Motorcycle Diaries, Y Tu Mamá También) stars as René Saavedra, an ad man who develops the campaign’s signature aesthetic and its slogan, “Chile, la alegría ya viene” (“Chile, joy is coming”). It is based on the play El Plebiscito by Antonio Skármeta and was shot using period-appropriate videotape, allowing for seamless blending of new material and footage from the original 1988 event.
No won Art Cinema Award at this year’s Cannes Film Festival, and is Chile’s entry for Best Foreign Language Film at the Oscars. Watch the trailer after the jump.
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