Wildfox Couture’s Spring 2013 look book and ad campaign – called “The Kid’s In America” – pays homage to the characters from Amy Heckerling’s 1995 Valley Girl adaptation of Emma.
Models styled like Cher (Alicia Silverstone), Dionne (Stacey Dash) and Tai (Brittany Murphy), pose against a tableaux of scenes straight from the flick. The clothes themselves are a nod to the movie, including logo T-shirts emblazoned with classic ’90s catchphrases.
“It’s capturing a moment. I think I felt it first when I was about 12 around when Clueless came out and I was so in love with the characters,” Wildfox designer Kimberley Gordon writes in a post about the collection that appears on the label’s blog. “I didn’t just love the clothes, I loved the girls who wore the clothes – which made me want to wear them even more.”
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