The Carrie Diaries, CW’s much-talked about prequel to Sex and the City, debuted at 8 on Monday but not quite so many Carrie Bradshaw lovers opted to check out the younger version: The hour-long drama only averaged 1.6 million viewers and actually lost some eyeballs from the first to second half-hour (1.7 million to 1.4 million), according to early Nielsen data. It repeated an hour later.
Granted, the net is in it for the demographics, not the viewers. But even its 18-49 performance – which should be its best considering that was the demo that watched the HBO show – was nothing to write home (or in the diary) about: The drama began with a .6 rating/2 share in the first half hour and ended with a .4/1. Its women 8-49 performance was a little better, at .9/2. Its 12-34 rating was a .6/2.
The CW points out that its Monday dramas are typically the most DVR’ed shows on its lineup (Gossip Girl averaged a 58% jump in women 18-34, for example). So maybe the news will improve next week for our young Carrie. Stay tuned.
CBS was the big winner in 18-49 (3.3/8) and viewers (10.7 million) on Monday, with its comedies all posting decent gains. How I Met Your Mother (3.8/10) was up 12% from its last original one month ago, as was 2 Broke Girls (4.1/10, up 17%) and Mike & Molly (3.5/9, up 6%). Hawaii Five-0 (2.4/6) was flat.
ABC was second in the key demo (2.2/6) and viewers (7.95 million), with The Bachelor up 4% with a 2.4/6. Castle was flat with a 1.9/5. Fox tied with NBC with third (2.1/5), though it was its highest-rated Monday this season in 18-49. Bones earned a 2.1/6, up 11% from its last original and was its most-watched episode (8.1 million) so far this season. The special run of Bones at 9 earned a 2.1/5.
On NBC, The Biggest Loser earned a 2.4/6 – flat with last week’s time period premiere – while the freshman drama Deception posted a 1.6/4, down 20 percent from last week’s premiere.