Ken Tucker
January 16, 2013 AT 12:00 PM EST

Today, TV news channels broadcast live President Obama’s new, extensive proposals to try and stop more gun violence. Among his many recommendations was that “Congress should fund research into the effects that violent video games have on young minds. We don’t benefit from ignorance.” But most of the President’s plan was directed at guns. The push-back in the media was immediate.

On his radio show, Rush Limbaugh referred to today’s announcement ceremony as “The Children As Human Shields Show” — a reference to the fact that on stage with him today, Obama included four children chosen from among those who sent letters to him about gun violence and school safety.

And the NRA quickly released two extraordinary videos that accused the President and NBC News’ David Gregory of being “hypocrites” because the schools the President’s children and Gregory’s attend have Secret Service protection — or what the video refers to as “armed guards”:

The second video also includes clips from CNN, MSNBC, and The Colbert Report criticizing or ridiculing the NRA’s Wayne LaPierre for his remarks that the only way to stop “a bad guy with a gun is with a good guy with a gun.”

The ad refers to calls for gun control as “the post-Newtown witch hunt.” There is a beleaguered air to these videos, an attempt to position anyone who wants to limit certain kinds of guns or certain forms of ammunition as part of an “elite.”

The striking thing about the ads, and the reaction of Limbaugh, is that they don’t address the proposals the President has made, but instead suggest that, even in the wake of Newtown, CT, children continue to be targets — this time of media assaults.

Twitter: @kentucker

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