Annie Barrett
February 03, 2013 AT 10:15 PM EST

Yeah. It’s Super Bowl Sunday, America. And the finest, splashiest, nacho-cheesiest string of advertising in all the land’s about to begin. You can follow along with the hottest action of the day (not football) in the video player below — it’ll update after each quarter with the latest ads. And here’s a great guide to the commercials we already know we’ll see. In the meantime, let’s all chat in the comments here about which ones we love and which we loathe.

Check in later for EW’s Best & Worst Super Bowl Commercials roundup!

Follow @EWAnnieBarrett

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