There’s no such thing as bad publicity, right? Some companies are certainly hoping so after last night’s big game. While there were plenty of commercial highlights – Who knew horses could make viewers tear up? – it was the lowlights that had people turning to their friends and making sure they weren’t the only ones who just saw a close-up of that over-the-top Bar Refaeli kiss.
USA Today has an “Ad Meter,” which allowed fans to vote on their favorite and least favorite commercials. The unlucky winner of the worst spot? The Refaeli-starring ad for GoDaddy, which featured that already-infamous smooch of the model kissing a stereotypical “nerd.” (The spot was online prior to its airing last night, and EW commenters weren’t impressed). The GoDaddy spot did capture viewers’ attention, according to TiVo stats, which measured how engaged the audience was second-by-second.
Search “Worst Commercials” on Twitter and it seems to tell the same story as USA Today – people are tweeting their shock and outrage mainly about three spots: The aforementioned GoDaddy one, the Dodge Ram “Farmer” commercial (which was polarizing: many people seemed to love it as well), and a Budweiser Black Crown “Coronation” spot (which was also the second-lowest ranked commercial on the Ad Meter rankings).
Check out our poll below, culled together from the talk on Twitter as well as EW commenters’ reactions on our best/worst commercial post last night. Which spot do you think was the worst commercial of Super Bowl 2013?
Note to all advertisers: Do more things like this post-Super Dome blackout Oreo image.