The Super Bowl’s epic power loss was Animal Planet’s gain.
The cable network’s cuteness-counter-programming special Puppy Bowl IX scored record viewership this year. A total of 2.6 million viewers tuned in for the show’s annual two-hour premiere, up 64 percent from last year. (Also, a total of 12.4 million sampled the telecast – watching 6 minutes or more – across all its repeats, which is also a record).
During the New Orleans’ Superdome’s 34-minute blackout on Sunday, viewership of a Puppy Bowl repeat climbed to 1.1 million viewers – a 54 percent increase compared to the prior segment. So the Super Bowl may have fallen short of breaking its viewership record, but the Animal Planet managed to lap up a few extra viewers.