If award season is all about seeing who can predict the winners, then Spotify is just trying to keep up with the times.
This year, Spotify is using its biggest resource, its streaming data, to predict which artists will take home the coveted golden gramophones. According to Spotify, the gramophones for both Record of the Year and Best Pop Duo/Group Performance are going to Gotye for “Somebody That I Used to Know,” and Album of the Year will be taken home by Mumford & Sons for Babel.
The Lumineers are favored to win Best New Artist, Carly Rae Jepsen is expected to take away Best Pop Solo Performance, and Carrie Underwood’s “Blown Away” is in the top spot for Best Country Song.
Do you agree with Spotify’s predictions? You can also make your own predictions on Spotify’s Facebook page. May the odds be ever in your favor.