Two shows premiered last night: CBS’ new reality series The Job and the return of Fox’s Kiefer Sutherland drama Touch. Both did about the same. Neither did well.
The two-hour Touch debut had 3.8 million viewers and a 1.0 rating among adults 18-49. It’s probably unfair to compare this Friday premiere to the show’s series series opener on a Thursday after American Idol last year – that rating was 230 percent higher (not a typo) than this one. This number is about the same as what Fringe was pulling on Fridays.
CBS’ The Job (4.1 million, 0.9) is a reality competition series where ordinary people compete for ordinary jobs. Sound exciting? The debut – promoted during CBS’ coverage of the Super Bowl – was down 53 percent from the premiere of Undercover Boss in this slot.
Hit competition shows on broadcast tend to have dramatically high stakes – you’re competing to be the next superstar (American Idol), find true love (The Bachelor) or to win a global race (The Amazing Race). As critics pointed out, The Job is about applying to become the next restaurant assistant manager or magazine editorial assistant – the stakes couldn’t be lower.
So ABC’s biz-competition show Shark Tank (life-changing stakes, innovative jobs) topped the night. CBS’ CSI: NY cross-over completion with the CSI mothership was up 7 percent from last week. The CW’s Nikita went up a tick.