Erin Strecker
February 13, 2013 AT 02:00 PM EST

The business makeover genre gets tweaked in Comedy Central’s new series Nathan For You, in which writer Nathan Fielder (Important Things with Demetri Martin) attempts to help reinvigorate small businesses using controversial, often ill-advised methods. In the process, he documents people’s over-the-top reactions — and shows there’s no idea too extreme. (Think “poo” flavored frozen yogurt.)

“My favorite part about helping small businesses is seeing that smile on the owner’s face when I’m done,” Fielder tells “I had no idea that most people smile with their lips tightly together and the edges of their mouth lower than the center.” Check out an exclusive trailer of the show below:

Nathan For You premieres on Comedy Central Feb. 28 at 10:30 p.m. ET.

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