Amy Sussman/AP
Samantha Highfill
February 19, 2013 AT 09:08 PM EST

At a January watch party for his show, Pretty Little Liars, Keegan Allen was sitting next to co-star Shay Mitchell just as his character was about to be revealed as the bad guy. It’s a moment that fans had been waiting for, and it’s one that Mitchell had yet to see. When Mitchell started to scream, Allen decided he had to capture the moment on film. But then what? Post the video to YouTube? Tweet it? No, he’d rather Keek it. After all, there’s a reason his friends once called him Keekan Allen.

For those of you who don’t know, Keek is another social media platform on which you can learn many, many things about the celebs you love (as well as friends and family, but where’s the fun in that?). For example, did you know that Allen likes bubble baths, playing the guitar and hanging around the house with his cats?

Launched as a website in 2011 and a mobile app in 2012, Keek is a “video-centric social network,” said Keek CEO Isaac Raichyk. When you join Keek, you create a profile, much like any other social media site, and then you begin creating keeks, which are videos that are a maximum length of 36 seconds. On Keek, you can follow others, you can subscribe to people’s feeds, and you can even comment on someone’s video with a video of your own, which is called a keekback. You can also follow what others are doing by checking out the trends, which are called klusters.

“The basic concept is something that’s fast like Twitter, social like Facebook but video-centric,” Raichyk said. And after gaining 6 million users in January alone, it looks like keeking is gaining popularity. But you don’t have to convince Allen, who has been involved since the site launched and currently has more than 200,000 followers.

So what is it about Keek that has Allen hooked?

1) Two degrees of separation: Allen stressed that he enjoys the idea of bringing the six degrees of separation between actors and their fans down to two degrees through the use of video and social media. Unless fans are sitting next to Allen on a couch, they won’t get much closer to him than Keek. “It’s interactive for our fans on a level that has never really been available before in our generation or generations before,” Allen said. “Keek is for interacting with people. It’s like video chatting but leaving video voicemails.”

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