Poster designed by Erik Buckham
Clark Collis
February 27, 2013 AT 04:39 PM EST

Why did the remote Ozark mountain town of Branson, Mo., become one of the live music capitals of the world? What is the appeal of the burg’s traditional, “old fashioned values” entertainment? And just how weird is it to live there?

All these questions are addressed in the new, five-years-in-the-making documentary We Always Lie To Strangers, which will premiere at this year’s SXSW Festival. You can exclusively check out the the documentary’s poster below, where you will also find the film’s trailer.

Poster designed by Erik Buckham

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