A show about a family that runs a successful duck-call business may not sound like something that would capture the zeitgeist. But A&E’s Duck Dynasty, a reality series about lovable bearded millionaires from Louisiana, just attracted the network’s biggest audience yet (8.6 million) for its season 3 premiere on Feb. 27. The debut may have benefited from a Morrissey protest (he canceled his Feb. 26 Jimmy Kimmel Live! appearance after he found out members of Dynasty’s Robertson family were set to appear), but A&E won’t give the singer/animal rights activist all the credit. ”We have built huge awareness,” says A&E president Robert DeBitetto, citing the show’s nearly 4 million Facebook followers. ”These kinds of shows don’t come out of thin air. A lot of work went into it.” DeBitetto thinks A&E — which is already talking to the Robertsons about other show possibilities — may have stumbled onto a new reality trend: nice-guy TV. ”We haven’t had to resort to things that have worked well for others. It doesn’t rely on a lot of negativity and bad behavior.”
Posted March 8 2013 — 12:00 AM EST
- 'Quantico' postmortem: Who's gone from the Academy?
- 'Walking Dead' prologue scene sets up Negan, second half of season 6
- 'The Walking Dead': Did the midseason finale satisfy?
- See My Morning Jacket cover Eagles of Death Metal
- Sinead O’Connor found safe after posting that she had ‘taken an overdose'
- See Tracee Ellis Ross perform on stage with mom Diana Ross
- John Legend serenades Chrissy Teigen for her 30th birthday