The box office was alive thanks to the Evil Dead on Friday. The $17 million horror remake, from TriStar, FilmDistrict, and Ghost House took in a terrific $10.1 million on its debut Friday – the same amount that fellow horror release Mama earned in its first 24 hours en route to a $28.4 million weekend earlier this year. Evil Dead will likely be more frontloaded than that film due to built-in anticipation from fans of the 1981 original, but it could still earn about $27 million over the Friday-to-Sunday period.
Of course, Sony reported that Evil Dead earned $11.9 million on Friday, explaining that that number was “including Thursday late shows.” The studio was folding in the $1.8 million that Evil Dead earned on Thursday (and not all from midnight screenings – mostly from 7 p.m. and 10 p.m. showtimes). This is part of a somewhat frustrating trend in Hollywood’s box office reporting right now – WSJ’s Ben Fritz wrote a great piece on the misleading tactic of extending “opening weekend” earlier this week. I requested clarification of Evil Dead’s Friday gross, but Sony did not respond.
Universal’s re-release Jurassic Park 3D roared into second place with $7 million – a touch behind the Titanic 3D re-release, which earned $7.1 million on its first day – putting it on pace for a solid $18 million frame. Jurassic Park should end up being a nice winner for Universal, which spent just $10 million to convert it into 3-D.
A trio of holdovers rounded out the Top 5. Last weekend’s victor G.I. Joe: Retaliation earned $6.4 million, and may wind up with $20 million for the weekend. Fox’s animated hit The Croods scored $6 million on Friday, and thanks to healthy family viewing on Saturday, it will likely surpass G.I. Joe with about $22 million by Sunday night. In fifth, Tyler Perry’s Temptation took in another $3.4 million and may finish the weekend with $10 million, which would bring its total past the $38 million mark.
1. Evil Dead – $11.9 million
2. Jurassic Park– $7 million
3. G.I. Joe: Retaliation – $6.4 million
4. The Croods – $6 million
5. Tyler Perry’s Temptation – $3.4 million
Check back tomorrow for the full box office report, and follow me on Twitter at @gradywsmith for more box office updates and musing throughout the week.