Who was Snooki wearing at the MTV Movie Awards? A dress she designed herself.
On Sunday night, the Snooki and JWoww star walked the red carpet wearing a pale pink sequined gown from her new clothing line, the latest addition to a brand that already includes perfume, nail polish and jewelry.
“My gold sequin, animal print dress was a sample from my upcoming Snooki Couture line. I loved it so much I had to rock it and felt like a princess,” the reality TV star told EW via text message. What else will the collection offer the MTV star’s fashion followers?
“Animal prints, sequins and amazingness!” declared the reality star, who said Jessica Simpson is her retail role model. In addition to jeans, lingerie, shoes, and bags, the line will also include Snooki Sport workout gear.
“It won’t be guidette style,” Snooki’s rep clarified. “[She] wants to offer clothes that work across the board, and the prices will be very reasonable. She always says she’s ‘cheap’ she shops at Forever 21, Love Culture, and Wet Seal. She wants her line to be affordable.”
While there’s no launch date set for the collection, Snooki hopes her clothes will be in stores by the end of year. She’s also planning a presentation for next February, though she didn’t say whether it will be part of New York Fashion Week.