Just 16 more days until Iron Man 3 soars into theaters. The superhero adventure ushers in the official summer-blockbuster season on May 3 and is expected to easily top $100 million in its first three days. So if you want to see it opening night, you’re likely going to have to order your tickets well in advance.
That is, if they’re available in advance. Depending on where you’re shopping online and which theater chain is close by, you might be forced to enter the day-of theater scrum. As Deadline reported yesterday from CinemaCon, Disney is locked in financial negotiations with several major theater chains, and AMC and Regal were among those putting up a fight, playing their card by not offering tickets for the Marvel superhero epic in advance. “We do not have Iron Man 3 tickets on sale because we are still working to reach terms with Disney,” said AMC in a statement. “We hope to reach agreement and get tickets on sale as soon as possible so it doesn’t affect opening weekend.”
Disney reportedly is hoping to increase its share of the take – after all, someone has to pay for its acquisitions of Pixar, Marvel, and LucasFilm. Initially, Carmike was also holding out against Disney, but they’ve since come to new terms.
Advance sales are essential to boosting opening-weekend grosses, and it doesn’t seem to be in either’s interest to prolong this game of chicken. Expect a full resolution soon and have your credit card numbers handy to make your Iron Man 3 order.