Matilda has emerged as a Dahled-up hit of the new Broadway season. In its first full week since its April 11 opening, the rapturously reviewed musical earned $1.13 million for the week ending April 21, according to figures from the Broadway League. That’s a 51 percent increase in ticket sales from the previous week, and represents nearly 89 percent of the potential gross from the Shubert Theatre.
Matilda is one of four brand-new shows that joined this week’s Million Dollar Club of high earners on the Great White Way. The Tom Hanks-topped drama Lucky Guy raked in $1.41 million, fully 124 percent of its potential earnings due to premium-priced ticket sales; Motown the Musical pulled down $1.15 million, 81 percent of its maximum; and the Cyndi Lauper musical Kinky Boots kicked up $1.06 million, about 73 percent of its potential high.
Rounding out this week’s Million Dollar Club are four long-running mainstays: The Lion King ($1.84 million); Wicked ($1.81 million); The Book of Mormon ($1.67 million); and Spider-Man: Turn Off the Dark ($1.06 million).
Five more shows are slated to open this week, including a high-profile (and high-flying) revival of the musical Pippin, which last week earned $683,911 (a strong 74 percent of its potential gross). And there are early indications of box office staying power for Bette Midler’s one-woman play I’ll Eat You Last, which broke a new record last week for the relatively small Booth Theatre with $686,031 in sales. What’s even more impressive is that the Divine Miss M is playing just seven performances a week (most Broadway shows do eight).
Some other star-driven nonmusical newbies – including The Nance with Nathan Lane, Orphans with Alec Baldwin, Macbeth with Alan Cumming, and The Trip to Bountiful with Cicely Tyson and Cuba Gooding Jr. – have yet to spark much box office heat. Each show may have to hope for a strong critical embrace (several have only just opened or will be debuting in coming days) and the even stronger embrace of the Tony nominating committee (which announces its picks on April 30).
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