The release of The Hunger Games: Catching Fire is still six months away, but the marketing juggernaut has officially begun!
Covergirl will make its first foray into the world of movie merchandising with the launch of the Capitol Collection, a makeup line themed to the Lionsgate film.
The beauty brand won’t reveal what products will be included in the cosmetics line or when it will hit stores, but a press release promises “a first-of-its-kind creative advertising campaign inspired by the film.” As the “exclusive makeup partner” for Catching Fire, Covergirl also provided products for the film’s makeup artists to use on set.
Considering that the first Hunger Games movie included official tie-ins like a nail polish line, replica training uniforms, Mockingjay pins, and even a Katniss Barbie doll, more Catching Fire merchandise deals are sure to follow.
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