One Direction teams with Office Depot for back-to-school collection, anti-bullying campaign | EW.com

News | PopStyle

One Direction teams with Office Depot for back-to-school collection, anti-bullying campaign

One Direction Back To School 01

(G. Ascencio)

Now the One Direction fan in your life can take Harry Styles to show-and-tell, no appearance fee necessary.

One Direction has teamed up with Office Depot for the 1D + OD Together Against Bullying campaign, which includes a limited-edition collection of back-to-school products aimed at young fans of the British boy band.

According to a press release from Office Depot, Niall, Zayn, Liam, Harry, and Louis co-designed the line of notebooks, pens, stickers, and collectibles – each item retails for under $10 – available at the supply superstore starting July 5. The group also filmed an anti-bullying message, which will be featured in an integrated marketing campaign.

Click on to see more items in the One Direction back-to-school collection.

One-Direction-Back-to-School-03

Though a One Direction perfume is already in the works, the Office Depot collection includes a set of nail polish shades named after they guys. Think it’s odd for a boy band to market a beauty product? Remember that Justin Bieber sold one million bottles of his One Less Lonely Girl nail polish in just two months back in 2011.

One-Direction-Back-to-School-02

Putting famous faces on school supplies is nothing new, so why haven’t those awesome 80’s lunch boxes made a comeback?

Read more:
Making dollars on scents: One Direction, Scarlett Johansson, more stars strike perfume deals
James Bond, ‘Twilight,’ the Muppets and more movie and TV-inspired nail polish collections
 

Originally posted June 5 2013 — 2:11 PM EDT

Genre:

More from Our Partners