Lindzi Scharf
June 11, 2013 AT 06:59 PM EDT

With the debut of tonight’s summer premiere episode of Pretty Little Liars comes news that Lucy Hale has scored a second job.

Hale has been named the latest beauty brand ambassador for mark, a beauty and fashion offshoot of cosmetics giant Avon.

As part of her role, the actress will appear in the cosmetic company’s “magalogs” and various digital platforms. She will also take an active role in the brand’s m.powerment campaign, which focuses on “breaking the cycle of dating abuse and partner violence against young women.”

Hale admits she began dabbling in makeup at a young age. Click on to see the Pretty Little Liars talk about her earliest experiments with makeup in a behind-the-scenes video from mark.

“Growing up, while my grandmother was taking her nap, I would go into her make-up drawer and I would put on her red lipstick,” the actress — who is also in the process of recording a country album — says in a video released today by Avon. “So I would be running around my grandmother’s house in a pink tutu [with] make-up all over my face.”

“I’m incredibly proud to partner with a brand that is as passionate about empowering women as I am,” Hale said in statement. “I’ve been a fan of mark’s products for years, but it was important to me to work with a brand that is truly about beauty on the inside and the outside.”

Previous mark ambassadors have included Lauren Conrad and Ashley Greene. Meanwhile, this is Hale’s second lifestyle campaign. The actress is also a model for Bongo Clothing alongside co-star Ashley Benson.

Both girls can be seen in tonight’s premiere episode of Pretty Little Liars at 8 p.m. EST on ABC Family.

Read more:

‘Pretty Little Liars’ costume designer on which star is the most difficult to dress and more

Style on the set of EW’s ‘Pretty Little Liars’ shoot — EXCLUSIVE PHOTOS

Fashion Week: ‘Pretty Little Liars’ star Troian Bellisario on her biggest fashion faux-pas

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